Sweden-based fashion brand and retailer Très Bien was founded in 2006 by brothers Simon and Hannes Hogeman together with childhood friends Björn Lindén and Jakob Törnberg. The heart of the company is the eponymous menswear line Très Bien with two annual ready-to-wear collections.

Other key elements includes eyewear brand Sun Buddies, capsule collection Welcome and a highly influential e-store where all lines and projects are presented along with a curated selection from other designers.

The renowned Très Bien aesthetics are defined by the juxtaposition of high-fashion sensibilities: luxurious materials, clean lines and quality garments combined with streetwear-elements like bold graphics and an overall more dressed down, loose look.